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EPPS 2021 is an industry-specific B2B event aimed at sellers and buyers in the European Pizza and Pasta Industries.
The show provides a much-needed opportunity for this £4 billion UK industry to get together with opportunities for renewing contacts and networking.
Buyers and NPD teams from the UK and Europe’s largest retailers, wholesalers, pizzerias and Italian restaurants, bars, pubs, hotels, catering companies as well as over 3,000 family-run businesses visit the show.


With over 1000 brands on show and 3,600 specialised buyers, representing both retail and foodservice, EPPS is Europe’s only exclusive pizza and pasta industry event. Industry leaders like Jestic, Molino Caputo, Salvo1968, GI Metal, and many more will bring back the flavours of the best pizza and pasta dishes the world has ever known.
London’s Olympia National Hall will once again host The European Pizza and PastaShow Live on 18-19 October 2021. Organised in association with PAPA-Pizza, Pasta and Italian Food Association, UK and with the support of Visit Britain, the event is a leading B2B meeting of one of the largest segments of the UK F&B industry – Pizza, Pasta and Italian food.
Every year EPPS attracts over 3600 buyers and NPD teams from the UK and Europe, as well as the largest retailers, wholesalers, pizzerias, Italian restaurants, bars, pubs, hotels, catering companies and family-run businesses.
More than 600 chefs attended the 2019 show for exclusive master classes held by top chefs Tony Gemignani, Marco Fuso, Enzo Oliveri, Giuseppe Cutraro, Alessandro Condurro, Davide Civitiello, Antonio Sorrentino and many others.
This year EPPS2021 is traditionally hosting the European Pizza Championship and the International Pizza Acrobatics Show.
Apart from providing networking opportunities for the industry's key players, we have been focusing on developing an extensive Seminars Programme. We see it as a great opportunity for local UK and European professionals to promote their ideas, speak about their unique approach and experience, and could make a positive impact on the constantly evolving pizza and pasta markets.
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“We are very happy and proud about the result achieved during the European Pizza And Pasta Show. We really couldn’t have asked for more for our first event in London!!“

“We’ve had the most fantastic three days seeing our existing customers and potential new customers, we’ve eaten the most amazing breads, focaccia, pinsa and pizza.“

“We are very happy and proud about the result achieved during the European Pizza And Pasta Show. We really couldn’t have asked for more for our first event in London!! “

"The first day was very beneficial and we received some really good leads. We have attended the show for the last three years and it has got busier every year"

“…Thank you again for a great event..”

"We have received some very positive leads over the last few days"

We’ve had a great day at the European Pizza And Pasta Show in London! We’ve been making new friends, cooking up a seitan storm and Steve has even been sharing his expertise on a panel!

"The organisation of the show is so good. We have eight appointments booked for the second day, so well worth attending."

“Three intense days that brought together all the professionals of Italian gastronomy 🇮🇹 a big thank you to all the people met, beautiful exchanges of which will be born beautiful partnerships”

"This show is very worthwhile attending as it is a great, well organised event. It is good to meet other exhibitors at the show who are the top key players in the industry and tends to be more friendly than other shows. It is a great marketing and PR event for those in the Italian sector creating the opportunity to meet like-minded professionals"

“Deep pan, stuffed crust, on the sofa, in a restaurant, gluten-free, vegan, and even meat feast – there’s million ways to enjoy a pizza. With so much competition, the industry’s chefs and developers are always keen to find the next big thing. British Baker visited the European Pizza and Pasta Show to find out what’s hot in pizza…….. As the late Freddie Marcury once sang “I want it all, and I want it now”. That’s pretty much how Brits feel when it comes to pizza. Luckily, the industry is responding.” From the article - Revealed: trends shaking up the pizza market"

"We have attended every year since the show started and are pleased to be back again. Every year the show goes from strength to strength and we have found attending beneficial."
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